- new product research
- исследования в целях создания новой продукции
Англо-русский словарь по исследованиям и ноу-хау. Е.Г. Коваленк. 2015.
new product research
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product research — ➔ research * * * product research UK US noun [U] COMMERCE, MARKETING ► the process of deciding which new products might be successful, and the best way to develop and sell them: »Our product research is looking at what products will be possible… … Financial and business terms
New product screening — is the process of filtering or screening new product developments before they enter the stage gate process and start to consume significant resources. The Stage Gate® process was created by Dr. Robert Cooper and is a method described by Cooper… … Wikipedia
New product development — In business and engineering, new product development (NPD) is the term used to describe the complete process of bringing a new product to market. A product is a set of benefits offered for exchange and can be tangible (that is, something physical … Wikipedia
new product development — NPD A marketing procedure in which new ideas are developed into viable new products or extensions to existing products or product ranges. New ideas, which are generated either internally (e. g. by scientific research) or by feedback from… … Big dictionary of business and management
New Coke — Type Cola Manufacturer The Coca Cola Company Distributor Coca Cola Enterprises … Wikipedia
research — re‧search [rɪˈsɜːtʆ, ˈriːsɜːtʆ ǁ ɜːr ] noun [uncountable] 1. study of a subject to find out new things about it or to test new ideas, products etc: • A leading pharmaceutical company will finance the research. • What sets us apart from the rest… … Financial and business terms
Product placement — Product placement, or embedded marketing, [cite web last = Schiller first = Gail authorlink = coauthors = title = Win, draw for Burnett branding work = publisher = The Hollywood Reporter date = 2005 06 01 url =… … Wikipedia
Product lifecycle management — (PLM) is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. [cite web title = About PLM publisher = CIMdata url = http://www.cimdata.com/PLM/aboutPLM.html ] PLM… … Wikipedia
Product Family Engineering — Product families/lines are quite common in our daily lives, but before a product family can be successfully established, an extensive process has to be followed. This process is known as product family engineering, product line engineering, and… … Wikipedia
Product marketing — deals with the first of the 4P s of marketing, which are Product, Pricing, Place, and Promotion. Product marketing, as opposed to product management, deals with more outbound marketing tasks. For example, product management deals with the nuts… … Wikipedia
Product forecasting — is the science of predicting the degree of success a new product will enjoy in the marketplace. To do this, the forecasting model must take into account such things as product awareness, distribution, price, fulfilling unmeet needs and… … Wikipedia
